Search visibility matters. A piece no one can find is unlikely to last long. But if you write with only SEO in mind, your writing quickly starts to look the same as everyone else’s.
The blog I want is one that gets search traffic but is ultimately remembered by people.
Make the title clear
Write titles in language people can search for. “Thoughts I’ve been having lately” is less effective than “A Structure That Makes People Come Back to Your Blog.”
Fill the body with experience
If you only write information that AI can summarize, you have no differentiator. You need to include the problems you experienced firsthand, your choices, failures, and judgments.
Give every post a next action
A good post doesn’t end when it’s read; it leads to the next post, a subscription, a share, or an experiment. For every post on this blog, I want to leave readers with something they can see or do next.